Wednesday 22 April 2015
Evaluation: Question 3
Question 3- What
have you learned from your audience feedback?
The survey that I created:
Audience Research survey
What was your favourite part of the video?
What was your least favourite part of the video?
What would you have added to the video?
What is your favourite genre of music?
Do you think that this was a stereotypical music video for the ‘indie rock’ genre?
Name…
Age…
Thank you for completing this survey!
We asked the question, ‘What is your favourite genre of
music?’ so that we could find out if the person we were asking enjoyed the
Indie Rock genre as we picked the song ‘r u mine’ by the Arctic Monkeys. This
showed us if the feedback that we had collected was completely relevant to our
video and how the video could have been different if we picked a song from a
completely different genre. For example, one person that we gave a survey to,
said that their favourite genre of music was ‘classical’ and they also said
that they’d like to have seen more shots from different locations. This
suggests to us that classical music videos use a wider variety of settings than
we did and audience members that aren't as interested in our chosen genre of
music would have liked to see changes made to the video. This particular survey
participator was male and 18 years old and therefore I expect to see
differences in the data that I have collected from female members of our
audience.
We asked a mixture of male and female audience members and
got different feedback from each of them. An 18 year old female that viewed our
video and completed our feedback survey said that her favourite part of the
video was how it was edited very well and her least favourite aspect of the
video was the costume worn by the characters. She didn't think that much thought
had gone into the costume choice and it didn't represent our genre very well. This
shows that our feedback differed depending on the gender of the person giving
the feedback. In my opinion our music video will have been more appealing to
males rather than females because indie rock music seems to have a larger male
fan base than a female fan base and our music video was typical of that genre.
Gaining our feedback was easy for us as we asked members of
our class and friends that we could easily get a hold of; this was effective as
we got lots of responses to our questions. However, we may have got more
effective feedback if we questioned people that we didn't know so that they wouldn't feel obliged to give us positive responses. People still used criticism when
answering our questions, but, the fact that they know the members of our group
may have persuaded them to be more positive than they actually wanted to be.
We also gained feedback from a different school and they gave each group a different set of critical and praiseful points after watching their video. The students that watched my video said that we could have put a greater amount of thought into our costume choices. They made the point that our costumes looked like school uniforms. I understood the point that the students were making about the lack of thought to our costumes but I we aimed to make our characters look stereotypical of the Indie genre and i personally feel that we achieved this by using leather jackets and skinny jeans. I did not however, agree with the idea that the other school put forward about our costumes looking like school uniforms as it just didn't make any sense to me.
One positive that the school picked out was our use of 'shaky-cam' and the fact that we actually created a performance based music video. This was used because we wanted our video to be fast paced and the shaky-cam allowed for that because we could use quick cuts and our transitions smoothed out anything that was too jumpy. Blurry transitions were something that allowed us to hide the fact that our camera-work wasn't always successful but this fact was disguised to my audience by these transitions.
We also gained feedback from a different school and they gave each group a different set of critical and praiseful points after watching their video. The students that watched my video said that we could have put a greater amount of thought into our costume choices. They made the point that our costumes looked like school uniforms. I understood the point that the students were making about the lack of thought to our costumes but I we aimed to make our characters look stereotypical of the Indie genre and i personally feel that we achieved this by using leather jackets and skinny jeans. I did not however, agree with the idea that the other school put forward about our costumes looking like school uniforms as it just didn't make any sense to me.
One positive that the school picked out was our use of 'shaky-cam' and the fact that we actually created a performance based music video. This was used because we wanted our video to be fast paced and the shaky-cam allowed for that because we could use quick cuts and our transitions smoothed out anything that was too jumpy. Blurry transitions were something that allowed us to hide the fact that our camera-work wasn't always successful but this fact was disguised to my audience by these transitions.
Saturday 18 April 2015
Wednesday 15 April 2015
Evaluation: Question 1
Q1: In what
ways does your media product use, develop or challenge forms and conventions of
real media products?
In our media product we looked at past videos that were
produced by the Arctic Monkeys and we made sure we made clear links between our
production and official ‘Arctic Monkeys’ productions.
We took note of the mise-en-scene used in previous ‘Arctic
Monkeys’ productions and other videos that are part of the indie-rock genre. We
show this in multiple ways:
For example, we looked at an ‘Arctic Monkeys’ video called
‘Suck it and see’ and took inspiration from the costumes that were worn in the
video by Matthew Helders (drummer) with him wearing a leather jacket and jeans.
We changed the colour of the outfit so we were not completely duplicating the
attire worn in the ‘Arctic Monkeys’ production.
We also took inspirations from other indie-rock videos, for
example, ‘Mumford and Sons – Little Lion Man’ which is a solely performance
based production that showcases every member of the band and explicitly shows
what role each member has in the band. This video gave us the inspiration to go
with a performance based narrative rather than a story-line based narrative; this
video also influenced our decision to make the main focus point of our creation
the lead singer.
After doing multiple textual analyses’ we stumbled upon ‘the
Beatles’ album ‘Abbey Road’ which inspired us to contradict the idea that we
believe they’re trying to connote in the album cover. I believe that the idea
is that they are on a journey to success and the crossing of the road connotes
they have beaten the last hurdle and achieved the greatness that they ended up
achieving. We contradicted this idea by having the band walking across a zebra
crossing and then rewinding it to show a certain humour in the video which we
feel works well with the target audience of 14-18 year old males. 
We went against usual indie-rock video ideas by the main
singer holding the camera in his hand and pointing it towards himself. With
this camera angle it brings a new feel to the video which is original and also
unique as not many videos do this in this genre. Our video was a typical
representation of indie-rock and fans of the genre will have appreciated this
because it follows the stereotypical ideologies of the genre. We feel that we have gone against Mulvey’s
Male Gaze theory by how we didn’t have any female actors/characters in our
production to be used as sexual icons. A video we researched ‘Scouting for
girls – She’s so lovely’ which is a prime example of the Male Gaze theory by
how the female is viewed as a sexual object to the men in the video which we do
not agree with. This is why we decided to oppose this theory in our video and
completely go against it by only including male characters.
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